Impressions from SXSW, Austin, TX

First of all I have to say that Austin is a lovely city. I was very positively surprised… and imagine – not everybody has a Bluetooth headset, talking to an iPhone and a Mac on his laps – must be that I’ve been to the Bay Area for too long already. Live music on the street, in the airport, in almost every bar around town. Nice stuff.

SXSW is a huge event that draws a major crowd – mainly from the US, but also with growing participation from some European countries – mainly Germany the UK and France, hosts three parallel events SXSW Music, Film and Interactive.

Although I found many talks and sessions a bit mainstream, the crowd, the atmosphere, the geeks, the parties made it a very worthwhile event. The best contacts I actually got from the nightly events, aka parties – numerous of them every night, with a cool and relaxed crowd covering a wide range of the industry.

Open (Web) APIs

Not surprisingly, APIs are on the rise. In most talks they were a core topic, the expo was full of them and several companies organized extra shows like Mashery’s Circus Mashimus or Alcatel Lucent’s Eleven API. APIs are certainly mainstream now, at least in the US, while many Internet businesses begin to receive the first positive returns from their investments. However, many of them are still at the beginning of exploiting their value. While companies have opened access to their original services, content and functionality (good!), it is absolutely crucial to manage APIs correctly. Nobody would ever think about not securing their systems against regular HTTP access misuse. The whole Internet industry by now is focused on HTML websites as a distribution channel and revenue stream. I predict that by SXSW 2011, we’ll have a similar understanding for APIs as well. Manage your API correctly, secure and manager its access, monitor and analyze its usage and monetize the traffic! Watch this interview about the API industry here with Laura Merling from Alcatel Lucent, Sam Ramji & Greg Brail from Sonoa Systems as well as Martin Tantow, co-founder of 3scale.

Location Based Services

Location was certainly a big topic as SXSW. I’d say – not as big as everybody predicted, but Foursquare, Gowalla, Twitter, Google and many others have certainly made location based services (LBS) mainstream. However I would argue that new software like HTML5 (geolocation) alone will probably have at least as much effect.

Apart from enabling location integration on their site a few days ago, Twitter launched a new subdomain, sxsw.twitter.com where you can track Twitter employees around town. Nice idea. This should be white label so that other companies could use it for their own purposes. But the biggest surprise (at least for me) was that Twitter is finally going monetization and launched @Anywhere, Twitter’s new advertizing platform. This makes lots of sense. Although details about @Anywhere are yet to follow – think Google, think their ad revenue stream, and think back Twitter and their growing relevance in crowdsourced content. You got it. Twitter has gathered a who-is-who of the industry, namely Amazon.com, Yahoo, Salesforce.com, Microsoft Bing, Citysearch, The New York Times, eBay and several others as their initial partners. Although this is not the maximum version of an ad network on Twitter itself, it shows the further revenue streams for the company. Twitter API monetization anyone?

What am I gonna do differently next year? I’ll stay for the Music event as well. Awesome show, Austin!

Twitter Announces @Anywhere Platform (readwriteweb.com)
Alcatel-Lucent Assures Operators That Their Pipes Aren’t Dumb (gigaom.com)
@Anywhere: Twitter Integration App Announced At SXSW (huffingtonpost.com)
Details: Twitter’s New @Anywhere Platform (mashable.com)

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March 15th, 2010 in API, General, Marketing, SXSW, Security, Twitter, Web Services | tags: 3scale, API, Bing, Google, Microsoft, New York Times, Salesforce.com, Twitter, Yahoo | No Comments

Twitter Security – Notes from a Victim

Thank you, dear hacker! I just arrived at my San Diego hotel room for a few days off last week, checking e-mails before going to bed, and found several e-mails and Twitter direct messages back from friends asking me what’s wrong with me. It took me a while to realize what has happened: my Twitter account had been hacked. The hacker has sent hundreds of direct messages to all my followers, trying to convince them to click on some bullshit URL. The damage was immense. While posting a message on Twitter about what has happended, changing the Twitter password, trying to de-link applications that I granted access to Twitter, I was kept busy replying to angry followers announcing to de-follow me. But the damage was already done.

There seems to be a serious security issue at Twitter. I am a bit surprised that the company has not invested more seriously in its security – $55M investment should have paid for some good security experts? I am for sure not the security maniac myself – but this has never happened to me in my Internet life since the 90s.

Don’t get me wrong, I think Twitter is an excellent messaging tool. But companies come and go, and I believe that security should be a major concern for a communications company. This goes for all the social media out there. Security lacks can cause huge damage and if the company can’t close them, users will go elsewhere.

BTW – while writing this post, Crunchbase gives me a ’500 – Internal Server Error’. More problems ahead?